Splash Filtered Menthol smokes were created without tobacco, nicotine, or hemp to deliver the premium menthol taste and coolness enjoyed by current menthol smokers. Splash filtered menthols are made using an all-natural, hemp-free botanical blend, offered in 20-pack flip-top boxes.

You be the judge. Hundreds of trial packs of Splash Filtered Menthols were smoked by adult menthol smokers alongside their regular menthol cigarette brand. 56% said they would be “very likely” or “somewhat likely” to buy Splash if their current brand was removed.

The Splash brand name was selected by adult menthol smokers who tried packs of Splash during an 8-month testing period. The Splash name fit the cool relaxed enjoyment of their menthol smoke breaks.

Splash Filtered Menthols are legal to sell to Adults 21+ everywhere in the United States. They contain zero tobacco and are nicotine-free, so there is currently no federal excise tax on Splash Filtered Menthols.

Retailers should be able to price Splash Filtered Menthols about the same as the current average pack of menthol tobacco cigarettes, with room left for higher margin. We suggest promotional pricing 25% below menthol tobacco cigarettes to still deliver excellent profit.

Tobacco-free does not mean safer. All combustible smoking products including Splash produce carbon monoxide. Every pack of Splash menthol smokes carries an appropriate warning label.

Distributors and retailers in menthol-restricted states need a legal menthol smoke to replace banned flavored tobacco products. By starting now in markets where tobacco menthol cigarettes are banned, we can show customers projectable levels of smoker trial and transition for future roll-out.

You can place distributor orders for Splash in California and New England trial markets beginning October 7, 2024 for deliveries to begin January 2025. Launch dates for the rest of the country will immediately follow the field enforcement of the FDA menthol ban.

Splash Filtered Menthols are made in Indonesia by PT Djarum and imported by Kretek International, Inc. who have been importing Djarum smoking products for over 40-years. Splash filtered menthols are made the same way as tobacco menthol cigarettes, but with a botanical blend instead of tobacco.